Best Analytics Tools for Mobile App
In today’s digital world fuelled by modern tech, understanding your target audience, and learning about user behaviour is of utmost importance for businesses to unleash the full potential of their mobile app.
Your job doesn’t end with building an excellent app, ensuring that it becomes popular and brings in money needs more effort.
You need powerful tools offering valuable insights into user engagement and helping businesses arrive at data-driven decisions. That is exactly why you need the best analytics tools for your mobile app!
6 Top Analytical Tools for Your Mobile App
No matter how great and functional your mobile app is, nobody can’t guarantee that it will click. You must constantly analyse its performance and work towards improving your app to make it work for your business.
Ask yourself the following questions:
How can your target audience find your app and how easily?
How many installs do you get?
How often do people run your app?
Are your set goals achieved?
Mobile analytics are essential to help you answer these questions and it is significant to improve user experience, user engagement, and retention and to reduce your business costs.
With that said, here are top analytics tools for your mobile app to make sure you are getting the most out of your mobile app.
Google Analytics
Google Analytics 4 (GA4), the upgraded version of Google Analytics is the first in our list. It is a great tool that helps measure web traffic, ad metrics, and now analytics of mobile apps.
GA4 encompasses web and mobile analytics data where all user interactions on your mobile app are recorded as events.
With GA4, you can track user experience and engage with your product rather than focusing on views and bounce rates.
Here are the key features of GA4:
Codeless tracking .
Automated Insights.
Collaboration and reporting.
Integrations like salesforce marketing cloud.
AI and predictive analytics.
GA4 provides native data onboarding integrations with Google Ads and Google AdSense.
Pricing
Google Analytics is free if you have under 5 lakh sessions per month. Whereas, cost of the premium version which is Google Analytics 360 ( GA360) varies and the license starts at $150,000 annually.
PostHog
If you are looking for an all-in-one platform including product analytics and other features like A/B testing, session replays, feature flags, and more. This open source tool allows you to establish personal events to track user actions on the app.
Here are some of the key features:
Product analytics where you can track funnels, customer trends, retention analytics, and user cohorts for segments and direct SQL querying.
Session replays to understand how users are leveraging and interacting with your mobile app.
A/b testing where you can use up to nine test variations and track their impact.
Roll out app features with local evaluation for better and faster performance.
Pricing
The pricing of PostHog is transparent according to the usage. You can use it completely free for the first 1 million analytics events and after the free monthly allowance, you need to pay $2.48 for 10 events.
Firebase
Google’s mobile app development platform, firebase is another analytical platform. The analytics feature of Firebase is powered by Google Analytics where you can access features including analytics, real-time databases, in-app messaging, push notifications, and more.
Here are the important features:
Access real-time data on user interaction and engagement, performance metrics, and app crashes.
Personalized messaging to users to help them with key actions.
Craft push notifications to customers based on users interests and behavior.
Pricing
Firebase has a free tier which is enough for most startups whereas for large enterprises, an upgrade to GA360 is required which starts at $50,000 per year.
Mixpanel
Mixpanel is an event analytics service that helps collect and analyze data to gain valuable insights into your app’s growth.
The analytical platform helps easily track the interactions of users in a few clicks which helps in improving customer satisfaction to a great extent. Mixpanel analytics makes collecting product usage data much easier to make data-driven decisions.
Here are some of the features of Mixpanel:
Track user behavior and interaction.
User segmentation with unlimited capabilities.
Group analytics to understand the behavior data of a group and measure company-level metrics.
A/B testing to track user interactions and understand which version of the app works the best.
Pricing
Mixpanel has a free version unless you need GA 360 and up to a thousand MTUs. After this, users need to pay $1599 for 10 K MTUs.
Amazon Pinpoint
Amazon's analytics solutions named as Amazon Pinpoint give you access to significant metrics like daily and monthly active users, sticky factor ( daily active users divided by monthly active users), average sessions per daily active users, average revenue per paying daily users, event tracking, and more.
Here are the features of Amazon Pinpoint:
Powerful app analytics that collect information about how users leverage your app including the info about the devices they use and other custom attributes,
Capable of sending messages to users using the communication channels they use the most. Sending emails to prospects, directly to users of your mobile applications has never been easier.
Runs on highly reliable AWS (Amazon Web Services) infrastructure.
Pay-as-you-go model with no upfront fees. Easily track 100 million app events, target 1k customers, and send 1 million push notifications every month for free.
Pricing
Amazon Analytics has a free tier that caters to 100 million free events per month. But beyond that users will be charged $1 per million events every month.
AppsFlyer
AppsFlyer is another popular mobile app analytics tool that specializes in tracking attributions and marketing analytics. The platform empowers mobile app publishers to gain in-depth insights into the performance of the app and helps optimize marketing campaigns for higher impact. The dashboard allows you to learn about user retention, conversion rates, revenue, and real-time value, all of which help you to understand the effectiveness of your campaigns, optimize UX, and identify growth opportunities.
Here are some of the features of AppsFlyer
The platform offers detailed attribution data that helps marketers understand which channels and campaigns drive conversions and app installs the most.
Provide insights into mobile marketing ROI so that you can optimize your spending in a better way.
Consists of advanced mobile app fraud detection to protect your money that is spent on ads.
Pricing
AppsFlyer charges you $0.07 per conversion rate as it focuses on marketing analytics.
Conclusion
Ultimately, our list consists of a few of the plethora of tools that are available around you. Mobile app analytics tools provide app publishers with the right information and valuable insights that help you stay ahead of the competition. There are plenty of tools that can help you with mobile app analytics, you need to find the one that meets your needs.