Top User Engagement Platform for your Mobile Apps in 2025

A staggering 80% of mobile apps lose users in the first three months.

What that suggests is that for each 1,000 individuals you get, 800 are gone — without opening your app twice, by and large.

The bad news? Not because of bad UX, bad load speeds, or even bad onboarding. That’s because most apps fail to engage the user once they sign up.

Unless you have a solid strategy for engaging users after acquiring them, you’re literally burning cash.

So, what keep the most successful apps their users engaged?

It’s not sorcery, it’s a robust customer engagement platform that enables personalized, timely, and contextual interactions to take place.

Let’s walk through what’s working in 2025 — and who’s got their act together.

You might have already noticed this:

What’s the number one mistake businesses make? They think about engagement as an afterthought.

In reality, you must plan user engagement as carefully as user acquisition.

And a good customer engagement platform ensures they won’t just download then forget about your app.

If you’re still sending out “Hey, we miss you! messages, you've basically lost the user. Today’s most effective user interaction platforms are behavior-centric, timing-sensitive, and intent-focused.

Relying on push notifications as your single engagement strategy is turning users away. The best platforms don’t just use push, in-app messaging, email, WhatsApp, SMS — they know when to use which channel for each user.

Manual segmentation is like going back in time! AI-powered engagement predicts your churn, understands user intent, and engages with users before they even think of leaving.

So, without further ado, here are the best user engagement platforms for mobile apps in 2025.

MoEngage is an advanced customer engagement solution that helps businesses automate user engagement through AI-integrated personalization. With MoEngage, brands can send the right message at the right time and deliver seamless, omnichannel experiences. Segmentation is AI-powered in MoEngage and enabled for ensuring that engagement strategies are designed on user behavior patterns and prevent churn along with driving retention. It has multiple touch points including push notifications, in-app messaging, email, SMS, and WhatsApp. The platform's predictive analytics functionality helps businesses reach out and re-engage users who are most likely to churn before it happens.

✔ AI-Based Segmentation – Anticipates user intent for effective targeting.

✔ Push Amplification™ – Guarantees notifications deliverability.

✔ Omnichannel Support – Provides personalized messages across various channels.

✔ A/B Testing – Improves engagement strategies by conducting experiments.

✔ Predictive Analytics – Reduces churn by detecting users who are likely to churn.

Case Study: Landmark Group Racks Up 56% More Purchases with MoEngage

Every year, Landmark Group, a major retail and hospitality conglomerate, would seek to maximize sales during their White Wednesday sale event. To boost customer engagement, they partnered with MoEngage's AI-powered user engagement platform notifications on push, in-app messages and personalized content. However, by tailoring their messaging to match user behavior and interests, they increased purchase rates by 56%, boosted customer retention by 65%, and saw promotional communications deliverability climb to 30% across the board.

CleverTap is a powerful user engagement platform that uses real-time analytics and AI-powered automation to help companies engage and retain users. It tracks millions of user activities in one second, and helps brands respond with hyper-customized messages in real-time. CleverTap helps users move through different phases of engagement — from onboarding all the way through to reactivation via automated workflows. Its predictive segmentation analyzes behavior data to sort users by the likelihood they will convert, churn, or engage further. In-app messaging, push notifications, SMS, and email can be integrated to create personalized engagement journeys for companies.

✔ Real-Time Analytics – Tracks and responds to user behavior in real-time.

✔ Automated Journeys – Develops behavior-based workflows.

✔ Predictive Segmentation – Employs AI to segment users according to engagement behavior.

✔ A/B Testing & Experimentation – Personalizes messaging to drive better performance.

✔ Multichannel Engagement – Push, in-app, SMS, email, and other modes of engagement.

Case Study: Vodafone Doubles Conversions with Automated Engagement

Vodafone had trouble manually manage customized marketing campaigns and found scaling engagement difficult. By deploying CleverTap's user engagement platform for automation and real-time analytics, they connected with consumers across multiple channels for optimised engagement. Re-engagement campaigns achieved a 23.7% click-through and twice the conversion rate. Moreover, the onboarding campaign engagement went up by 15%, and total brand interaction tripled – solidifying customer loyalty substantially.

Braze is designed to create human-inspired, meaningful interactions with an easy-to-use customer engagement platform that specializes in real-time messaging. It is a clear favorite among businesses who give importance to developing strong user relationships and its ability to provide personalized, multi-channel engagement. Braze provides push notifications, in-app messaging, SMS, and email, so brands can message users where they are. It also offers easy integration with other marketing solutions, ensuring flexibility and customization. It helps brands personalize content by user behaviour, preferences, and historical interactions using its personalization engine.

✔ Cross-Channel Messaging – Engages users through multiple touchpoints for a unified experience.

✔ Conversational Messaging – Allows two-way conversations with chat apps.

✔ API Flexibility – Easy integration with existing infrastructure.

✔ Personalization Engine – Serves dynamic, user-tailored content.

✔ Real-Time Delivery – Sends messages to users in real time.

Case Study: HBO Max Uses Personalized Messaging to Increase Engagement HBO Max wanted to improve the retention of users by improving the recommendations of content. Using Braze's cross-channel messaging, they offered recommendations based on viewing history and behavior. This drove a 15% increase in engagement, watch time on the platform, and retention rates, confirming the impact of timely and relevant messaging.

OneSignal specializes in engagement and companies that depend on push notifications to keep users engaged. The enterprise push notification delivery platform securely delivers messages to users when appropriate. OneSignal has an easy interface that allows companies to segment audience and send targeted messages. Its A/B testing feature also enables businesses to refine their push notification strategy, while automated messaging provides customers with tailored information regarding actions they take. SMS, email, or in-app messages with OneSignal.

✔ Speed and Scalable – Delivers millions of notifications per second.

✔ A/B Testing for Push – Perfects the performance of the notifications.

✔ Triggered Messaging – Dispatches user-targeted notifications on specific behaviors.

✔ Omnichannel Support – Features push, email, SMS, and in-app.

✔ Developer-Friendly – Provides a simple setup for companies of all sizes.

Case Study: USA TODAY Increases Reader Retention with Targeted Notifications

USA TODAY needed a way to keep readers engaged with the latest news developments. Using OneSignal's real-time updating push notification solution, they sent tailor-made push notifications to readers based on their interests and reading behaviour. It led to a spike in daily active readers and significantly improved reader retention — the power of a targeted push notification.

WebEngage is an all-in-one customer engagement platform that helps you retain and engage your users to the fullest. CleverTap: This user engagement platform offers end-to-end solution with advanced segmentation, personalized messaging, and omnichannel communication. With WebEngage's journey builder, businesses can build and automate user engagement workflows based on behavior triggers. It covers multiple marketing channels, including push notifications, email, SMS, WhatsApp, and in-app messaging. WebEngage also provides powerful analytics and customer relationship management (CRM) functionalities, enabling businesses to monitor, measure, and optimize their engagement efforts.

✔ Advanced Journey Builder – Effortlessly automates engagement workflows.

✔ CRM + Engagement – Merges user data with engagement capabilities.

✔ Multichannel Support – Push, email, SMS, WhatsApp, and more.

✔ Deep Analytics – Monitors user behavior to enhance engagement.

✔ Customizable Segmentation – Delivers hyper-targeted engagement campaigns.

Case Study: Goibibo Boosts Repeat Bookings with Personalized Journeys

Goibibo is a popular name in the travel booking websites and they wanted to focus on customer retention by increasing engagements across channels. Utilizing WebEngage's journey builder and multichannel messaging features, they created personalized touchpoints for users via push notifications, SMS, in-app messages, and email that resulted in 11% conversion. That's the result, more repeat bookings, a greater customer lifetime value, showing the amazing impact that targeted engagement initiatives can have.

Getting users is simple. This is where most companies fail to keep them engaged.

If your app is not engaging users, you’re not losing users, you’re losing revenue. The time to fix it is now.