Top Loyalty Apps in India in 2025

If there is one critical component that contributes to the business success, it has to be customer loyalty. In most cases, regardless of the industry, customers expect more from a business than just the products and services you offer. 

So now you have got answers to why loyalty programs are so popular in India. 

Loyalty programs are an incredible way to dish out rewards to your most loyal customers while giving them a reason to stay connected and engaged with your brand. 

This doesn’t translate to superficial engagement like the clicks you get. But rewards are valuable as they will hold your customers close to your brand and keep them committed to your business for longer and they will be the ones who spend more money.

If you are a brand focusing on the marketing aspect, you might be thinking about which loyalty program to adopt. Some brands use points, tiered programs, or even aid subscription loyalty programs, each of which comes with its own pros and cons. 

Let’s look at different types of loyalty programs you can choose for your business: 

Point-based loyalty programs are the most commonly adopted loyalty programs where customers get specific points upon purchasing with the brand which could be later renewed for discounts or as cash points.

Customers spend some amount of money and get a certain amount back in cash or as coupons which can be used later. ese

In this type of program loyal customers can enjoy rewards after reaching the milestones you set. The more money a member spends, the higher tier they get into next. 

Premium loyalty programs aren’t adopted by many businesses but the future for brands lies there. Premium loyalty programs are the best when it comes to improving customer loyalty to a great extent with their best customers.

Attracting new customers and retaining existing ones are both challenging tasks on their own, especially in a market where the competition is fierce. 

Each brand is trying different loyalty programs to offer their customers exclusive privileges and benefits to retain loyal customers.

Let’s look at some of the top loyalty programs by brands that are expected to remain effective in the coming years.

PVR Cinemas has the best-in-class leading loyalty program that aims at providing its members with first-class redemption benefits and other opportunities.

Being renowned as the first fully digital cinema program in India, this loyalty program provides the users with umpteen privileges which include reward points on every purchase of movie and events tickets or food, bonus points for special occasional, customized offers and services. The PVR privilege program also allows the conversion of reward points to vouchers which can be used again for tickets and food and beverages.

Another benefit of this program is the QR-based virtual card in the program’s app, website, and at the cinema theatres. This privilege program from PVR is an excellent strategy to create, entertain, and retain their loyal customers.

Another popular loyalty program is Starbucks rewards which was specifically curated to bring customers closer to the brand with every purchase they make. Customers who pay through the Starbucks app can earn loyalty points called loyalty stars which can be redeemed to get more free food and drink and even merchandise. 

Starbucks' reward program also plays a significant role in collecting valuable insights into behavioral patterns by understanding about their go-to drinks and seasonal favorites. The brand uses this information further to provide more personalized rewards to them. 

Beauty Insider is a special loyalty program by Sephora allowing their customers to earn points for every purchase which can be later redeemed to choose their favorite samples and merchandise. 

The loyalty program also allows customers to gain access to their community program where they can share the products they love and beauty tips in general. Through these loyalty programs, their customers can also gain access to exclusive vents at the highest tiers. 

Uber is running one of the best loyalty programs in the ridesharing industry where riders can earn points with every penny they splurge on travel and UberEat orders they place. The point adds up to the Uber Cash rewards and other perks like privilege pickup and flexible cancellation.

Once the points rank up and higher and higher the subscription tier goes, orders can get access to more rewards and other advantages.

Uber’s loyalty program offers users with several benefits that give them more flexibility and control for a better user experience. 

One of the popular loyalty programs from the tech giant is Amazon Prime was a game changer in the online shopping industry. While Amazon has quite strong competitors like Target and Walmart this paid membership program is what set Amazon apart from its competitors.

Prime gives users access to one-day shipping on millions of products and also access to their video streaming service in the name Prime Video. 

Amazon Prime is a customer's primary shopping choice as the value of the subscription outweighs the price the brand has set.

Now let’s have a look at the co-branded loyalty program by HDFC Bank and Times. This co-branded initiative offers users a broad range of benefits across different categories like shipping, entertainment, dining, air travel, and more. 

Members who use the program get reward points for every specific amount of money they spend on dining. 

InterMiles is another co-branded loyalty program by renowned airlines to provide its loyal customers with hotel booking, shopping, dining, flight booking, and more. 

Users can collect reward points that will be saved in their account which they later can redeem for free travel, exclusive deals across selected stores, free hotel stays, lounge access, free fuel, and merchandise purchases across different stores.

Without any doubt, loyal buyers are one of the most valuable assets of any brand. 

Loyalty programs are extremely beneficial for both brands and customers in different ways as we have discussed in the blog. 

To run the best loyalty program aligning with your business objective you must have a better understanding of how these programs work. If you are looking to develop loyalty programs for your brand, Zartek can help you analyze small details of your business and have an in-depth look at your customer's interests to develop loyalty apps that work best for your business.